About us.

DROP U is the newest name in Extreme sports apparel-created to capture the spirit of every sport that challenges you, test you and ultimately tries to DROP U. From surfing, skateboarding, BMX, and motocross to Mixed Martial Arts and boxing, our brand represents the fearless athletes who push the limits.

DROP U has already made its mark in mainstream media. our iconic DROP U Fist appeared front and center on Showtimes hit series Ray Donovan, inside the Donovan boxing gym. the brand also reached the global stage when fighter Bernabe Concepcion walked out to ring wearing the DROP U Fist during his Showtime main event fight against Champion Juan Manuel Lopez.

behind the brand is founder and owner Gaston Wurth. a lifelong athlete, Gaston has spent more than 45 years immersed in surfing, skateboarding, BMX, and combat sports. He was amongst the early pioneers of snowboarding in Los Angeles during the mid 80's, bringing firsthand experience and authenticity to the DROP U vision.

DROP U isn't just apparel- it's a lifestyle.Every extreme sport asks the same question: WHAT DROP's U?